Beijing Mai Ai Culture Co., Ltd.(“Mai Ai”) is a professional cultural organization engaged in artist management, copyright management, music festival production & operation , music production, media promotion and other integrated services. In the second half year of 2015, the company shifted its focus to the production and operation of electronic music projects, with the mission to “promote electronic music culture and pop culture among younger generations”.
Our sub-companies include "YIQI Music " — a one-stop consulting service from domestic to abroad education, the Hip-Hop label OTTNO (On To The Next One), and incubated technology company — "Towards Intelligence” specializing in 3D hologram projection and interaction. Our music brands include “HYPER”—a recreational large-scale electronic music festival, "INTRO"—China's first outdoor professional large-scale music festival, "ShadowPlay"——an avant garde music + visual arts events brand, and " P-STATION"——China’s first electronic music education institute.
As for international business development, Mai Music has signed a strategic cooperation agreement with Europe's largest electronic music label - Italy SAIFAM Group and has become its exclusive management partner in China, owning the copyright of over 100,000 songs.As the leading representative of China's electronic music industry, Mai Ai is not only the official travel partner of Tomorrowland 2018 and Tomorrowland Winter 2019, but also the official partner of ADE for consecutive two years. Mai Ai became the 2018 ADE official events presenter to showcase China’s dance music scene.
Leading artists of Mai Ai include YUAN, the "Little Prince of Chinese Traditional Style EDM Music", Jello Rio, whose single "Star Falling" went viral on the most popular TV show The Rap of China, ZEN°("King of Energy "), and many more. Notably that YUAN, the most influential electronic producer and singer in China, has achieved more than 1.2 billion plays and 3.5 million fans . He is praised by CCTV (China Central Television) as "the Leading Figure of China's New Era of Electronic Music".
In the future, Mai Ai will operate with cutting-edge ideas and methods, through electronic music, festivals, and new media, to combine electronic music culture with technology, games, films and television industries. Its multi-dimensional operation and strategic layout will certainly accelerate the development of electronic music culture in China.